2017 GENESIS G90 REVIEW

The Genesis G90 delivers on its promise of delivering premium luxury without the premium price.

There's a new alternative to the few well-established flagship luxury sedans, and it's called the 2017 Genesis G90. It's an all-new model from an all-new brand that has branched off of Hyundai. Yes, Hyundai. Before you discount the idea of a non-European premium luxury sedan, we've got quite a few reasons why you should take a closer look.

In a class of cars that easily cross the $100,000 mark, the Genesis G90 hovers closer to $70,000. But don't think that you'd be getting a weak facsimile of luxury as a result. The Genesis G90 checks off almost all of the boxes that premium luxury shoppers have on their lists. From its substantial and understated exterior to a long list of standard features, a powerful V8 engine, a cabin that remains blissfully quiet and a glassy smooth ride quality, the G90 is certainly worth your attention.

That's not to say that the G90 is already in a position to beat the best in the class. The interior doesn't quite live up to those lofty expectations, but it is very close. Keen observers will notice the use of plastic in some places where rivals use metal, leather surfaces that are not quite exceptional and wood trim that doesn't look genuine (but really is). But if you haven't been in the recently redesigned Mercedes and BMW competitors, we have no doubt you'd be impressed.

Sure, the Genesis G90 doesn't have a celebrated premium badge just yet, but at some point you'll have to ask yourself how much you're willing to pay for a badge.